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Nordea
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The Case
We were faced with the challenge of creating a streamlined and user-friendly trade experience that incorporates effective defensive measures for PSD II compliance and were tasked with developing a digital advisory tool for FX risk awareness, which would encourage customers to adopt hedging practices. We worked closely with Nordea, leveraging our expertise and insights to develop innovative solutions that helped them achieve market leadership.
Competencies
• Stakeholder Management
• Business Analysis
• UI/UX Design
• Prototyping
• Agile Project Management
• Vendor Management
• External UAT's
The client
Nordea Markets is the leading international capital markets operator and investment banking partner in the Nordic region connecting customers to the global markets.
Nordea combines local expertise with global strengths, providing customers with a complete portfolio of financial service solutions. Nordea provides some of the strongest, most diversified product ranges in the Nordics and offer outstanding liquidity in local currencies.
The solution
Digital FX advisory tool
Trade experience
Nordea Markets
Nordea markets are the leading international capital markets operator and investment banking partner, it offers access to an unequalled team of experts.
The terminology used in Markets can be confusing and isolating for many retail corporate customers. To fully understand approaches, overviews, product examples, etc., customers often require personalized explanations with their own numbers. Moreover, they often lack a comprehensive understanding of their current trading situation. Furthermore, the introduction of regulations like MiFID II has posed new challenges for financial institutions. However, through the use of smarter technologies, more advanced algorithm engines, cutting-edge analytics techniques, and social networking technologies, we were able to effectively engage with Nordea's clients and cater to their unique needs.
Trade experience
Customers are rapidly expecting seamless digital banking products and entry-level requirements and online trading experience are constantly getting higher. Banks still work with the digital customer experience as a technology challenge, when they should be thinking about it as a human interaction problem.
Customer experience is now a key battleground in the fight for banking customers. As interactions move online and expectations grow more sophisticated, brands are being defined by the quality of the digital customer experience they deliver. Exposure to e.g Google and Apple has led customers to expect simple, fast and consistent seamless digital experiences. Our challenge was to move Nordea beyond their standard UX hygiene and widen the gap to their competitors in order for them to become market leaders.
